This session will provide valuable insight into strategies for identifying your audience, selecting appropriate communications tools and channels, creating the most compelling content, delivering that content, monitoring uptake and reacting to your communication results. This involves Insight’s 4S approach, using Strategy, Segmentation, Storytelling and Social Media. We will explain how we use each and the results you can expect by doing the same. Learn how to improve your communications and understand better how to pitch your products
Workshop Coordinator – William Davis
Speakers – Sam Davis and Harry O’Neal
William Davis is the managing director of Insight Media, responsible for devising communications strategies for research organisations and implementing multi-media communications activities. This work has included leading many dissemination and exploitation work packages and coordinating two projects focused on research communication. Before starting IMG, he worked in newspapers and magazines giving him a good eye for a story.
Sam Davis is the co-founder and communications director of Insight Media, responsible for helping to shape bespoke communications strategies for research organisations and projects. As the first point of contact, he helps projects identify the best communication channels and activities and develop key strategies. Most recently, he has developed IMG’s sector-leading digital and social media marketing strategies specifically designed for research.
Harry O’Neill is Insight Media’s editorial director, leading a team of editors and multi-media story tellers who turn often complex scientific and technological material into accessible and informative content created to appeal to a specific target audience. From getting researchers media exposure, attracting social media attention or making a splash at an event, he has the words for the job and uses the media to catch the eye.
