Funneling user feedback into business models: experiences from the GUIDed project

Andria Hadjicosta

Andria Hadjicosta

Workshop Coordinator

Andria Hadjicosta is a Senior Project Manager at Materia Group (Nicosia, Cyprus). She is a holder of Masters in Business Administration and BSc in Radiotherapy and Oncology. In this context, she has implemented a number of workshops with different end-user groups either in the context of User Centered Design Methodology, testing and evaluation framework (Projects: IOANNA, frAAgiLe, GUIDed, ReMember-Me, iCan AAL) or in the context of life-long learning and training activities (Projects: DigiAgeing Erasmus+ KA2, HERO Erasmus+ KA2, Healthcare 4.0 Erasmus+ KA2). Andria has experience as a leader of teams, a speaker and a workshop moderator and facilitator in all aforementioned activities and projects.

Karol Pecyna

Karol Pecyna

Speaker

Karol Pecyna - Graduated with Master of Science in Electrical Engineering from Poznan University of Technology. Senior Software Developer at HARPO company, developing advanced products for people with disabilities, especially taking into account R&D activities, embedded systems development, desktop and server applications. Main tasks in GUIDed project are connected to developing software for home automation and home safety services, as well as preparing the GUIDed devices for testing with users.

Joanna Starosta-Sztuczka

Speaker

Joanna Starosta-Sztuczka – Graduated from Nicolas Copernicus University in Toruń: PhD in Chemical sciences and completed postgraduate studies in the field of Quality Management at the Toruń School of Banking. Deals at HARPO with R&D Project Coordination, experienced in implementing and managing many R&D projects (H2020, FP7, national research and investment programmes). Main tasks in GUIDed project are connected to research and evaluation with end users.

Active and healthy aging has been a focus of the AAL Programme during the last decade. The procurements released led to the development of numerous innovative systems to support older adults across their life span with market launch and integration being the ultimate goal. However, utilizing and binding all aspects of user feedback into one concrete business and user centered approach remains a challenge in R&D projects. Our session aims to present our experiences from the GUIDed AAL project, reflect on the challenges in translating user feedback into a meaningful, unified plan to proceed encompassing all work packages and project progress and translating all attendee feedback into a “take home” checklist to facilitate future endeavors.