UX in Care Recruiting Innovation: Applying user research in the HEROES project

Monica Moldovan

Monica Moldovan

Speaker

Monica Moldovan is an INSEAD MBA and the CEO & founder of The Care Hub, a digital home care start-up based in Romania . She is the initiator and coordinator of the European-funded HEROES Project, innovating care through on-demand video recruiting with enhanced peer-reviewing and intergenerational learning.

Andi Georgescu

Andi Georgescu

Speaker

Andi Georgescu is co-founder and managing partner of the Romanian-based software development company Tricubiq Solutions. Tricubiq is specializing on software incubation, focusing on agile approaches, as well as human-first design.

Benjamin Pazdernik

Workshop Coordinator
The HEROES project (https://heroesproject.eu/) is an innovative, age-inclusive platform for recruiting caregivers. One of the success factors for new platforms is user experience. In an interactive format, participants of the workshop learn and apply the user research methods used within the one-year field trials in the HEROES project, taking home inspiration and ideas for own AAL projects, products and initiatives. The workshop introduces user-centered design as a method and focuses on quantitative as well as qualitative methods around technology acceptance, usability and user experience. Short inputs of the speakers give additional practical inputs and insights.

The European Week for Active and Healthy Ageing is made possible by the European Commission.

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